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“Black Badge is an attitude to life, an aspect of the Rolls-Royce brand that appeals to those people who are elusive and defiant, the risk takers and disruptors who break the rules and laugh in the face of convention. They are driven by a restless spirit. They play hard and they change the world. Technically and aesthetically Black Badge is the alter ego of Rolls-Royce, darker, more assertive, more confident and powerful, and more demanding.  With Black Badge we have created the most commanding presence on the super-luxury landscape. It is a truly transformative moment for our great brand.”

Torsten Müller-Ötvös​, Chief Executive Officer, Rolls-Royce Motor Cars

 

TV & VIDEO

Dawn Black Badge

Dawn Black Badge

B-Roll: Las Vegas (Night)

B-Roll: Las Vegas (Day)

Launch Film

Reveal Film 1080p

Press Kits

Black Badges Collection Press Release

Black Badge Geneva Press Pack

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Dawn Black Badge

Dawn Black Badge

Choose Language: English